BEFORE YOU TAKE IT TO THE BOARD
The questions a CFO asks about this
Is this debt or equity on the balance sheet?
Neither. It is a licence to defined operational data. No equity is issued and no debt instrument is created, which is what makes it non-dilutive.
Does this affect a future round?
It does not set a price on the company and does not convert into anything. Cash in the business before a raise generally improves the terms of it.
What are we actually giving up?
A bounded licence to use defined operating data, anonymized before it moves. You keep the business and you keep ownership of the underlying data.
What does it cost us to find out?
Nothing. There is no fee and no commission, because we are not working on your behalf. We are the buyer.